| SSOOOK’s Definition of True Premium
Pets and their guardians share a relationship that enriches each other’s lives.
At SSOOOK, we design products to make this bond even more meaningful and warm.
Rather than focusing on luxurious materials or aesthetic appeal alone, we prioritize products that offer real benefits and value for both pets and their guardians.
To achieve this, every SSOOOK product embodies our philosophy and message, expressed through what we call the "SSOOOK Identity."
What does true premium mean to Ssoook?
We continuously research what pets and their guardians truly need—and find the best solutions.
| SSOOOK Identity
A Bond That Connects Pets and Their Guardians
The SSOOOK Identity represents the unbreakable bond between pets and their guardians, wherever they are.
Our products go beyond convenience; they symbolize the ever-present connection between you and your pet. This is why we designed a D-ring for attaching a leash, a key feature of the SSOOOK Identity.
More than just a design element, this identity conveys a profound message of enduring companionship.
Every time you use a SSOOOK product, it serves as a reminder that you and your pet are always together.
| Sustainable Design
At SSOOOK, we don’t just create beautiful designs; we focus on what truly matters to pets and their guardians.
Design with Only the Essentials
We remove unnecessary decorations and meaningless features, focusing only on the essential functions needed for sustainability and usability.
Every element is designed with a purpose—to ensure maximum comfort for pets and convenience for their guardians.
Developing Materials from Scratch
SSOOOK researches and develops materials and components tailored to the real needs of pets.
All our products are designed with ergonomic principles to ensure that pets can use them comfortably while also prioritizing safety and convenience for guardians.
Animal-Free Materials: A True Vegan Brand
As a vegan brand, Ssoook does not use any animal-derived materials.
We carefully select ethical and sustainable materials so that both pets and their guardians can use our products with peace of mind.
This philosophy defines what we consider true premium quality.
| A Happier Life Together
SSOOOK is committed to reducing unnecessary consumption and excessive competition, focusing instead on creating a world where pets and guardians can be happy together.
It’s not about luxury for luxury’s sake—it’s about creating meaningful products with real value.
We will continue to develop products that enhance the lives of pets and their guardians, staying true to SSOOOK’s unique philosophy.
SSOOOK’s products are more than just pet supplies.
They are a symbol of the bond between you and your pet—a meaningful connection that makes every shared moment even more special.
With SSOOOK, you and your pet are always connected.
