SSOOOK x Afam(A Family of 12 Chihuahuas)

We had the pleasure of shooting the SSOOOK F/W outerwear collection with the adorable Afam family—11 lovely Chihuahuas.

Their guardian has been a longtime SSOOOK user, regularly using our bags and apparel in daily life.

In this shoot, we captured various winter outerwear looks along with the guardian’s honest thoughts based on real-life use.

Q&A

Q. As a Chihuahua guardian, what made you choose SSOOOK products?

A. Rather than because I’m a Chihuahua guardian, it’s more accurate to say that living in Jeju with many dogs naturally led me to choose SSOOOK.
Since we often travel by plane or car, it’s important that the dogs stay as comfortable as possible during movement.
Living with 11 dogs means each one has a different personality and different needs—whether it's weak knees, occasional tremors, motion sickness, dislike of enclosed spaces, or preference for tight spaces. There is so much to consider every day.
While searching for products that could meet all these needs, I discovered SSOOOK.
The firm cushioning, stable structure, and the ability to always keep my small Chihuahuas within sight were perfect for us.
Above all, the SSOOOK Front Bag gives me peace of mind—it’s truly a product I strongly recommend.
SSOOOK creates the kind of items I used to only imagine as a guardian. That’s why my trust grew naturally, and I became a loyal customer over time.

Q. Which SSOOOK products would you especially recommend?

A. Honestly, the colors and textures of SSOOOK products are so good that I feel like I want to buy them all.
My number one favorite is definitely the Front Bag.
Sharing the same line of sight with my dogs and always keeping them safely within view gives me a great sense of security. The fit is excellent, and even when I bend forward, the back buckle keeps the bag and the dogs stable.
My second recommendation is the Play House.
It’s truly like a playground for the dogs—where they play, rest, and sleep.
I’ve tried many houses (including SSOOOK’s regular house), but nothing has been as loved as the Play House.
And of course, the water-resistant feature—something all SSOOOK products have—is fantastic.

What matters most is that the dogs themselves love it even more than I do. That, I believe, is the biggest charm of SSOOOK.

Guardian’s final words

I thought I would keep my answers short, but while writing them, I realized again how much safer and more comfortable our daily life has become thanks to SSOOOK.
Even our youngest pup, born on December 11, used a SSOOOK product at just one day old.
SSOOOK has truly made our Afam family’s daily life happier, healthier, and more comfortable.