When choosing a bag, people usually rely on size numbers like S, M, L, or XL.
But for dog bags, this alone is not enough. SSOOOK prioritizes whether a dog can lie down and rest comfortably inside the bag. To meet this standard, SSOOOK established a new guideline based on actual width (cm) rather than just size numbers.
Why does width(cm) matter?
For a dog to move comfortably, it needs space to relax, lie down, and rest its head. However, many bags on the market, even if labeled M or L, only have a width of 30–38 cm. These sizes may look large, but they are far too small for a dog to lie down comfortably.
This is where SSOOOK started thinking: “What size bag allows dogs to lie down truly comfortably?” To answer this, SSOOOK defined a new standard for the minimum width needed inside the bag.
New Standard by SSOOOK
SSOOOK’s sizing system is different from typical number-based sizing. It is based on the space a dog actually needs to stretch out and lie down comfortably. Dogs under 2kg require at least 35cm of width, dogs under 5kg require at least 40cm, dogs under 7kg require 45cm, dogs up to 10kg require at least 50cm. Based on this standard, SSOOOK established the sizes: XS (35cm), S (40cm), M (45cm), L (50cm), XL (55cm).
In other words, SSOOOK’s M size is not just a number—it guarantees the minimum space for dogs under 7kg to lie down comfortably.
The Truth About Misunderstood Prices
Some people think SSOOOK bags are “more expensive than other brands.”
However, this is a misunderstanding caused by differences in size numbering, and a closer look tells a different story. For example, an L size (35cm) from another brand is equivalent to SSOOOK’s S size. In other words, even if the label says “L,” the actual space a dog can lie down in is completely different.
SSOOOOK’s price reflects not the size number, but the actual dimensions, functionality, and the true space a dog can rest comfortably. When compared by real specs, it is by no means an expensive choice.
SSOOOK’s Promise
SSOOOK bags are designed with structures that ensure the most comfortable moments for dogs. We focus not on numbers, but on the true space where a dog can rest and lie down comfortably. When choosing a bag for your dog, always check the actual width (cm), not just the labeled size. SSOOOK will continue to establish real standards that meet the needs of dogs.
