Economy vs Business What's your choice?

Economy vs Business What's your choice?




| Are you sure your dog is really comfortable in their carrier?



When going out or traveling long distances with their dogs, many pet parents use a dog carrier.


And most of the time, the first thing they consider is how easy it is for them to carry.


But let’s not forget — the one actually traveling inside the bag is the dog.


So, what does a truly comfortable carrier look like from your dog’s point of view?







| The Limitations of Conventional Dog Carriers



Most dog carriers on the market are designed for dogs to either sit or stand.


While a dog sitting with its head poking out may look adorable, is that position truly comfortable if it has to be maintained for a long time?


Limited space and restricted posture can place unnecessary stress on the back and legs.


The longer the journey, the more easily fatigue sets in.


For small dogs, senior dogs, and those with sensitive joints, this discomfort can feel even more significant.







| Small spaces are difficult for both people and dogs.



When you think of airplane seats, it’s easier to understand.


In economy class, the seats are cramped, making it hard to stretch your legs, and you have to sit in the same position for long periods, which quickly makes your back and knees sore.


Even after sitting for just a little while, fatigue sets in.


On the other hand, business class feels much more comfortable for long flights due to the spacious seats and the ability to stretch your legs.


It’s the same for dogs.


Typical bags that require dogs to be held or stand are like the environment in economy class, while bags that allow dogs to lie down provide a more spacious, business-class-like experience.


Moreover, since dogs have shorter joints and less flexibility than humans, staying in the same position for extended periods can put strain on their joints and cause stress.







| That's why we created the SSOOOK Front Bag.



The SSOOOK Front Bag is designed to provide dogs with a comfortable resting space during travel.


It’s more than just a bag that’s easy for the pet owner to carry – we wanted to create an environment where the dog can truly relax inside the bag.


The entire bag is made with a trapezoidal structure that widens toward the bottom, providing enough space for the dog to lie down comfortably.



Additionally, the small opening at the front is carefully designed at a height and position that allows the dog to naturally rest its chin while lying down, giving the front legs enough space to stretch and relax.


Thanks to this design, the SSOOOK Front Bag offers a ‘business-class-like’ travel experience where the dog can lie down and rest comfortably during long outings or travels.







| It’s not just a means of transportation.



The SSOOOK Front Bag is not just a means of transportation.


It’s a completely new concept front bag, designed so that both people and their pets can travel further, longer, and more comfortably together.


Whether taking a break while walking, stopping by a cafe, or riding public transportation, the bag provides a space where your dog can relax and feel secure.


That’s the vision SSOOOK has for travel.


A bag that serves as a 'small sanctuary' for your dog.


If your dog can lie down, catch their breath, and quietly close their eyes in it, then that’s what true comfort in travel is all about, right?


The SSOOOK Front Bag is more than just a bag; it encapsulates the everyday freedom enjoyed by both people and their pets.







| What’s your choice?



Is the dog bag you're currently using truly comfortable for your dog?


What’s more important than a bag that’s easy to carry or looks cute is the time your dog spends inside it.


The small difference between sitting during travel and being able to lie down and rest comfortably makes a big difference in your dog’s comfort.

SSOOOK has carefully considered the structure that allows dogs to relax and rest, even during long travels.


And that’s how the SSOOOK Front Bag was born.


Isn’t it time that dog bags, too, should allow pets to choose their 'business class,' just like people?




"What position is your dog traveling in?"


"Is your dog satisfied with the bag you're currently using?"

 


The small difference that creates a big change for your dog.


Experience it firsthand with the SSOOOK Front Bag.