Hello, this is Leo, the designer of SSOOOK :)
Today, the news I bring is that SSOOOK's hang tag will transform into a more beautiful and sophisticated feeling!
The existing SSOOOK tag is in a luxurious and calm midnight navy color, and the outer surface is in a calm and luxurious ivory color. The heart color inside the SSOOOK tag is made up of one of SSOOOK's signature colors, 291Yellow.
The outer surface of the newly changed SSOOOK hang tag uses one of SSOOOK's signature colors, and the inside of the tag also uses the same color. The heart color inside has been changed to black.
Some people may be curious why we changed from the existing yellow that was cuter and more eye-catching. To put it simply,
All the colors used in this SSOOOK tag are composed only of SSOOOK's signature colors.
In particular, beige is used as the main color of this tag, symbolizing a value that does not change over time in SSOOOK. The heart part inside is black, emphasizing a calm and luxurious feel.
Additionally, the two dots under the SSOOOK logo were inspired by part of SSOOOK's identity and expressed as a simple symbol representing SSOOOK.
The first approved design was created by using "the gingham check pattern of our SSOOOK on the heart as a point," but
While the gingham check is cute and points well, it was difficult to showcase SSOOOK's identity as the main tag, and it felt more like a capsule edition than the main tag. This led to the creation of the SSOOOK tag shown below.
* The SSOOOK beige tag and blue & yellow tags are planned to be used together.
Currently, SSOOOK Leo is planning and progressing changes in various details, including the tag, so
We appreciate your interest.
